AVAILABLE FOR WEB, FLUTTER & QA PROJECTS

How to use this tool

1. Choose Web Server or Application Engine

Select Apache (.htaccess), Nginx (nginx.conf), LiteSpeed, or WordPress PHP (functions.php / mu-plugins).

2. Pick a Preset or Configure Custom Path

Select common presets like Date-to-Postname permalink migration, HTTP to HTTPS, WWW to Non-WWW, or input custom source and target paths.

3. Set HTTP Status Code & Matching Mode

Choose 301 Permanent (SEO-safe), 302 Temporary, 307 Temporary, 308 Permanent, or 410 Gone (purged pages), and toggle regex support.

4. Copy Generated Server Configuration

Copy the formatted directive and paste it directly at the top of your server configuration file before the WordPress core rewrite block.

Formula or logic used

Server-Level Redirection Performance & Order of Execution

Server-level redirects in Apache and Nginx execute in milliseconds in web server memory before PHP or WordPress boots, eliminating memory consumption and database overhead.

  • Apache .htaccess: RewriteRule ^source-slug/?$ /target-slug/ [R=301,L] must be placed BEFORE # BEGIN WordPress core block
  • Nginx Server Block: rewrite ^/old-path/?$ /new-path/ permanent; or return 301 https://$host/new-path/;
  • Query String Handling: Apache requires RewriteCond %{QUERY_STRING} to match URL parameters, as RewriteRule only tests URI paths
  • Regex Safety: Anchor patterns with ^ and $ to prevent accidental partial-string redirect loops across child pages

Examples

Example 1: WordPress Date-to-Postname Permalinks Migration

Input: Source: /2024/05/my-article/ -> Target: /my-article/ with 301 Permanent
Calculated Result: Apache RewriteRule ^[0-9]{4}/[0-9]{2}/([^/]+)/?$ /$1/ [R=301,L]

Instantly redirects thousands of dated WordPress URLs to modern clean slugs with a single regex rule.

Example 2: WooCommerce Category URL Structure Update

Input: Source: /product-category/(.*) -> Target: /shop/$1/ on Nginx server
Calculated Result: rewrite ^/product-category/(.*)$ /shop/$1 permanent;

Preserves existing backlink equity and category rankings during store architecture redesigns.

Common use cases

SEO Rebranding & URL Migrations

Preserve link juice and rankings when changing domain structures, permalinks, or taxonomy bases.

Plugin-Free Redirection Performance

Eliminate sluggish redirect plugins like Redirection by pushing 301 rules directly to Nginx or LiteSpeed.

Enforcing Canonical HTTPS & WWW

Consolidate multiple domain variations into a single canonical destination to prevent duplicate content penalties.

Handling 410 Gone for Deleted Content

Signal search engines to permanently de-index removed posts or discontinued products without 404 crawl waste.

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Frequently asked questions

Why are server-level redirects faster than WordPress plugins?

Redirect plugins require loading WordPress core, MySQL connection, plugins, and themes before executing PHP header redirects. Server-level rules in .htaccess or Nginx execute in sub-milliseconds before PHP even launches.

Where in the .htaccess file should I place redirect rules?

Always place custom redirect rules ABOVE the `# BEGIN WordPress` marker. If placed after, the default WordPress front-controller rule will catch the request first and bypass your custom directives.

What is the difference between a 301 and a 302 redirect for SEO?

A 301 redirect is permanent and passes 95-99% of page authority (PageRank) to the new destination. A 302 redirect is temporary and tells search engines to keep the old URL indexed.

How do I redirect URLs that contain query parameters like ?source=old?

In Apache, you must use a `RewriteCond %{QUERY_STRING}` condition because the `RewriteRule` directive only evaluates the URL path itself, ignoring the query string.

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