AVAILABLE FOR WEB, FLUTTER & QA PROJECTS
How to use this tool
1. Choose Web Server or Application Engine
Select Apache (.htaccess), Nginx (nginx.conf), LiteSpeed, or WordPress PHP (functions.php / mu-plugins).
2. Pick a Preset or Configure Custom Path
Select common presets like Date-to-Postname permalink migration, HTTP to HTTPS, WWW to Non-WWW, or input custom source and target paths.
3. Set HTTP Status Code & Matching Mode
Choose 301 Permanent (SEO-safe), 302 Temporary, 307 Temporary, 308 Permanent, or 410 Gone (purged pages), and toggle regex support.
4. Copy Generated Server Configuration
Copy the formatted directive and paste it directly at the top of your server configuration file before the WordPress core rewrite block.
Formula or logic used
Server-Level Redirection Performance & Order of Execution
Server-level redirects in Apache and Nginx execute in milliseconds in web server memory before PHP or WordPress boots, eliminating memory consumption and database overhead.
Apache .htaccess: RewriteRule ^source-slug/?$ /target-slug/ [R=301,L] must be placed BEFORE # BEGIN WordPress core blockNginx Server Block: rewrite ^/old-path/?$ /new-path/ permanent; or return 301 https://$host/new-path/;Query String Handling: Apache requires RewriteCond %{QUERY_STRING} to match URL parameters, as RewriteRule only tests URI pathsRegex Safety: Anchor patterns with ^ and $ to prevent accidental partial-string redirect loops across child pages
Examples
Example 1: WordPress Date-to-Postname Permalinks Migration
Instantly redirects thousands of dated WordPress URLs to modern clean slugs with a single regex rule.
Example 2: WooCommerce Category URL Structure Update
Preserves existing backlink equity and category rankings during store architecture redesigns.
Common use cases
SEO Rebranding & URL Migrations
Preserve link juice and rankings when changing domain structures, permalinks, or taxonomy bases.
Plugin-Free Redirection Performance
Eliminate sluggish redirect plugins like Redirection by pushing 301 rules directly to Nginx or LiteSpeed.
Enforcing Canonical HTTPS & WWW
Consolidate multiple domain variations into a single canonical destination to prevent duplicate content penalties.
Handling 410 Gone for Deleted Content
Signal search engines to permanently de-index removed posts or discontinued products without 404 crawl waste.
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Frequently asked questions
Why are server-level redirects faster than WordPress plugins?
Redirect plugins require loading WordPress core, MySQL connection, plugins, and themes before executing PHP header redirects. Server-level rules in .htaccess or Nginx execute in sub-milliseconds before PHP even launches.
Where in the .htaccess file should I place redirect rules?
Always place custom redirect rules ABOVE the `# BEGIN WordPress` marker. If placed after, the default WordPress front-controller rule will catch the request first and bypass your custom directives.
What is the difference between a 301 and a 302 redirect for SEO?
A 301 redirect is permanent and passes 95-99% of page authority (PageRank) to the new destination. A 302 redirect is temporary and tells search engines to keep the old URL indexed.
How do I redirect URLs that contain query parameters like ?source=old?
In Apache, you must use a `RewriteCond %{QUERY_STRING}` condition because the `RewriteRule` directive only evaluates the URL path itself, ignoring the query string.
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